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People are making that connection.

without regular checking-in; it is like leaving an AI-robot in-charge of your children.No matter how detailed or how explicit you are with information, data and rules there will be some critical implicit knowledge input that is constantly required to deliver success.

The design process needs to be formed and managed with frequent check-ins across the design spectrum.Many times, have I experienced very unpleasant shocks on projects which have not deliberately iterated in this way.The other reason, this is required is that we cannot pretend that, even in the more detailed levels of design, ideas, drivers and decisions, will not continue to evolve.

You can call it changing-minds or scope-creep or natural emergence; whatever it is called this will be handled much more cost and time effectively through managed iteration..The design process needs to remain integrated.

This iteration is a part of ensuring the design is and remains integrated.

Although different parties become engaged with design and delivery, it is the integration of the design which leads to the required outcomes.Defining Reference Design.

What is a Reference Design and why use one?.Many major clients have national or global rollouts that are happening at a rapid pace.. Often these clients have to procure a bespoke design for every site, introducing unnecessary design cycles and complexity that adds cost and time to construction projects and ongoing operations..

Yet, from our experience, these clients have a very well-informed view on how their asset needs to perform and the layouts and designs that deliver their operational outcomes.This knowledge and understanding lends itself to a repeatable solution that can comprise c.80% of the asset.. We call this a ‘Reference Design’: a highly optimised, site agnostic ‘core design’ for a portfolio client.